A scene depicting shopping strategies for 2026, focusing on when and what to buy to save money

Do you want to save a lot of money when shopping? Then you should know when the best shopping times of the year are. Whether it's technology offers, fashion sales or discounts on furniture - you'll find real bargains at certain times of the year and during popular discount promotions such as Black Friday, summer or winter sales. With the right shopping tips and a little patience, you can take advantage of targeted offers and save your budget. In this post, you'll learn when it's really worth the wait – and how to get the most out of your next purchase.

Save money during your studies – 8 tips for grocery shopping

The fridge in the student flat is empty again, but money is running out. In addition, there are the increased prices for food. And now – should you study for the next exam on an empty stomach? Of course not! With these 8 tips for grocery shopping, you can easily save money.

The most important facts in brief

Depending on the month, some products are cheaper than others, which is due to supply and demand.
Inform yourself in advance about the original prices of products in order to better assess discounts.
Online shops offer you various ways to save extra money all year round, for example by comparing prices.

Why is timing crucial when shopping?

Products are often offered at a lower price during special promotional periods. The reasons for this are often seasonal, holidays or sales. Retailers react to supply and demand, so there are interesting discount promotions every month that you can benefit from while shopping. Before you start shopping, make a list to avoid spontaneous purchases. But even as a student, you can take part in your Save money in your free time. A little tip: Create a wish list so you can get the right deals all year round!

Seasonal savings highlights: When is it worth shopping?

Use the time during the big discount season to shop specifically for products you really need. At any time of the year, there are certain products that are particularly cheap. Whether it's clothing, electronics or furniture. The best deals are based on seasonal discounts and sales. Summer and winter sales offer great savings opportunities, but not every offer is a real bargain. That's why it's worth keeping an eye on the regular prices in order to recognize real discounts and save specifically when shopping. In this overview, you'll learn which products are the cheapest at which time of year and why it's worth waiting or grabbing them. So you can plan y

our shopping smartly and save on shopping all year round!

Spring: the fresh start to the year with great deals

Fitness and outdoor: The new year begins with new resolutions for most people, and one of them for many is to exercise more. For this reason, fitness equipment, sportswear and subscriptions are now often cheaper. Outdoor products such as bicycles or camping equipment are also cheaper in spring. The same applies to winter fashion, for example: Cheap items are often available in January and February, when most people are already thinking about the approaching spring. So you can shop for a cheap winter jacket during this time!
Gift ideas: Mother's Day is also just around the corner in spring. Discounts on perfumes and jewellery are tempting here when shopping.

Summer: Hot deals for holidays and fashion

Summer fashion on sale: Summer has just begun? Nevertheless, most stores often go on sale with their summer collections. Perfect for stocking up for the hot days. But shop wisely: Many pieces are literally thrown out of the stores, which is why you should buy sustainably and only what you can really use. So you can Sustainability better integrated into your everyday life integrate.
School supplies: Just in time for the new school year, there are discounts on stationery and accessories, such as notepads, pens or USB sticks.
Holiday planning: You should not book big trips in the high season. However, you may discover last-minute deals. But for that you have to be flexible and spontaneous!

Autumn: Save for the cosy season

Summer sales: After the summer, many fashion chains offer leftover stocks of summer clothing at greatly reduced prices.
Garden bargains: Garden furniture, parasols and lawnmowers are also often on sale now – perfect for the next season.
Streaming offers: Large providers lure with discount campaigns on subscriptions, especially around theme days such as Halloween.
Technology discounts: In the context of IFA, one of the largest technology and industry trade fairs in September, the prices for predecessor models of notebooks, tablets and smartphones are falling.

Winter: Shopping highlights at the end of the year

Christmas discounts: Shortly before Christmas, many retailers entice customers with offers on care products, clothing and electronics - ideal for gift shopping.
Black Friday & Cyber Monday: These promotional days often offer best prices for smartphones, household appliances and more. Now is a good time to get Christmas gifts at a low price!

Good to know: Suppliers are taking advantage of the high demand for cosiness – so it is more worthwhile to wait for later sales of home textiles and furniture.

Tricks for online shopping

There are also many ways to save on shopping in online shops. Shopping online can be just as exciting as in-store, but you should keep an eye on shipping costs. In addition to the seasonal discounts offered on the websites, it is advisable to compare prices and take advantage of technical advantages at any time. As a student, you can with clever discounts save a lot.

Price comparison sites such as Check24 or Idealo, for example, help you find the cheapest provider for your product. So you don't have to jump back and forth between the pages, but have the best option right in view.
Browser add-ons show you hidden discount codes on websites, which may have been caused by lost promotions. Many add-ons are free and easy to download. So you can apply them directly to your shopping cart discounts when shopping online.
A newsletter offer often offers you attractive discounts on your first order in an online shop. Most of the time, these discounts are associated with a newsletter subscription, through which you can receive further offers.

Conclusion: How you can save money while shopping

Saving money when shopping can be achieved with the right strategy and good planning. If you pay close attention to discount campaigns, sales and seasonal offers, you can achieve high savings when shopping. Especially in online shopping, vouchers, price comparison sites and special promotions offer attractive savings opportunities. It is important to find out about current offers at an early stage and to shop consciously – because spontaneous purchases often put a strain on the budget. With well thought-out savings tips, you can not only save money when shopping, but also Optimize your own expenses in the long term .